Behavioral Economics is a branch of economics that seeks to explain many of the departures of decision-makers from what would be predicted by standard economic theory. If you have ever paid for a gym membership and never gone, if you buy a lottery ticket but also buy insurance, if you donated blood, or given in to temptation your decision is not explainable by the standard theory. Behavioral Economics makes use of knowledge from psychology to make sense of and construct alternative models of individual decision-making.
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