Profile
Current Key working areas
- Marketing-Innovation
- Digital Innovation (Christer Karlsson Award Winner 2020)
- Marketing Intelligence and Market Research ("Best-Papers" Award of the Academy of Management 2021, American Marketing Association Award Winner 2019)
Professional Background
2022 -2023
University of Regensburg - PD for Innovation-Marketing, Market Research & Digital Innovation
2021-2022
University of Paderborn - Visiting Professor of Marketing & (Digital) Innovation and Interim Head of the Chair
2016 - 2021
University of Regensburg - Akademischer Rat a. Z., Faculty of Business, Econcomics, and Management Information Systems
2018 - 2019
Stanford Graduate School of Business, Visiting Researcher
2011 - 2015
University of Regensburg - Researcher and Consultant for Marketing and Innovation Management, Faculty of Business, Econcomics, and Management Information Systems
2010 - 2011
Nestlé, Frankfurt - Head of Innovation Management Coffee Business
2009 - 2010
Nestlé, Frankfurt - Head of Brand Management Nescafé Mixes
2008 - 2009
Nestlé, Frankfurt - Junior Brand Manager Nescafé Mixes
2006 - 2008
Hochland - International Manger Trade Brands
2005 - 2006
DANONE, Munich - Assistant and Diplomate in Brand Management of FruchtZwerge and Actimel for the Marketing Directorate Germany and Switzerland
2004 - 2005
University of Regensburg - Exercise instructor in the basic studies of Business Administration
2002 - 2003
DaimlerChrysler AG, Stuttgart - Assistant International Brand Management Mercedes-Benz
Study
2004 - 2006
Diplom-Kaufmann, Master of Science (Diploma) in Business Administration, University of Regensburg
2004 - 2006
Additional studies Philosophy, University of Regensburg
2002 - 2003
MBA, MSU, USA
2000 - 2002
Basic Studies in Business Administration, University of Regensburg
Publications
Selection of Publications and (peer-reviewed) Conference Proceedings
Lehrbuch Marketing: Strategisch analysieren und marktorientiert umsetzen (zusammen mit R. Helm), 2024, UTB Verlag.
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Unlocking the Potential of Industrial Internet of Things (IIoT) in the Age of the Industrial Metaverse: Business Models and Challenges (zusammen mit M. Indulska und A. Ghosh), Industrial Marketing Management, 2024 (im Erscheinen). (Impact Factor: 10.1)
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Industrial Innovation Management in the Age of Digital Transformation: The Risk of too strong Selling Capabilities (zusammen mit J. Auburger und R. Helm), Industrial Marketing Management, 2024, Vol. 117, S. 371-385. (Impact Factor: 10.1)
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Industrial Service Innovation: Exploring the Transformation Process to Digital Servitization in Industrial Goods Companies zusammen mit S. Soellner, R. Helm und P. Klee), Industrial Marketing Management, 2024, Vol. 117, S.288-303. (Impact Factor: 10.1)
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Do Business Customers Perceive What Salespeople Believe? Perceptions of Salesperson Adoption of Innovations (zusammen mit Ch. Schmitz, R. Helm und Ch. Hofstetter), Journal of Product Innovation Management, 2023, Vol. 40(1), S. 120-136. (unter den besten 5% aller von Altmetric bewerteten Forschungsergebnisse). (Impact Factor: 10.5)
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Digital Product Innovation Management: Balancing Stability and Fluidity through Formalization (together with R. Pesch und R. Bouncken), in Journal of Product Innovation Management, Volume 38 (6), 2021, S. 726-744.
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Christer Karlsson Best Paper Award of the IPDMC, a leading international Innovation Management Conference, for the Paper Managing Digital Innovation through Formalization together with R. Pesch and R. Bouncken, Antwerpen, 2020.
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Linking the Types of Market Knowledge Sourcing with Sensing Capability and Revenue Growth: Evidence from Industrial Firms (together with R. Helm and M. Dowling), in Industrial Marketing Management, Volume 90, 2020, pp. 30-43.
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Wie Predictive Market Analytics in der Corona-Krise helfen können, Absatzwirtschaft, 25.03.2020
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Best Paper Award der American Marketing Association (AMA) for "Predictive Analytics"-Paper together with N. Schröder and A. Falke, American Marketing Association Summer Academic Conference, Chicago, 2019.
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Digital Innovation Management for Entrepreneurial Ecosystems (together with S. Hüsig and R. Pesch), in: Review of Managerial Science, 2021, p.1-22.
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A First Fit Index on Estimation Accuracy in Structural Equation Models (together with A. Falke und N. Schröder), in: Journal of Business Economics, 2020, Vol. 90, S.277-302.
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Endres, H.; Helm, R.; Dowling M. (2019): Sensing in the Digital Age, in: 26th Innovation and Product Development Conference (IPDMC), Leicester, UK.
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Exploring the Digital Innovation Process - The Role of Functionality for the Adoption of Innovation Management Software by Innovation Managers (zusammen mit S. Hüsig), in: European Journal of Innovation Management, 2019, Vol. 22, No. 2, S.302-314. doi.org/10.1108/EJIM-02-2018-0051
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Pesch, R., Endres, H., & Bouncken, R. B. (2018). Managing digital transformation, in. Academy of Management global proceedings, (2018), 204.
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Endres, H.; Li, D.; Helm, R. (2019): Business Networking and Sensing Market Opportunities and Threats, in: European Marketing Academy (EMAC) Conference Proceeding, Hamburg, Germany.
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Endres, H.; Li, D.; Helm, R. (2018): Networking and Sensing: Moderating Effects and Country Specifics, in: Academy of Management Proceedings, Chicago, USA.
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When and How often to Externally Commercialize Technologies? A Critical Review of Outbound Open Innovation (zusammen mit R. Helm und S. Hüsig) in: Review of Managerial Science, Vol. 13, No. 2, 2019, S.327-345, https://doi.org/10.1007/s11846-017-0248-x
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Exploring the Role of Product Development Capability for Transforming Marketing Intelligence into Firm Performance (zusammen mit R. Helm and S. Krinner). , Journal of Business-to-Business Marketing, Volume 27 (1), 2020, S. 19-40.
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Endres, H.; Schmitz, Ch.; Helm, R.; Nowak, C. (2018): Customer Attitudinal Adoption of Industrial Innovations: The Role of Salespeople’s Adoption, Number of Competing Products, and Degree of Innovation, in: American Marketing Association (AMA) Winter Academic 2018 Conference Proceedings, New Orleans, Louisiana, USA.
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Falke, A.; Schröder, N.; Endres, H. (2018): A First Fit Index on Estimation Accuracy in Structural Equation Models, in: American Marketing Association (AMA) Winter Academic 2018 Conference Proceedings, New Orleans, Louisiana, USA.
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Organizational Capabilities for Technology Transfer: A Study of R&D-Intensive Firms in Germany, (zusammen mit U. Bauer, M. Dowling und R. Helm), in: International Journal of Innovation Management, Vol. 22, No. 4, 2018, S. 1-31. DOI https://doi.org/10.1142/S136391961850041X
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Endres, H. (2018): Adaptability Through Dynamic Capabilities, Springer Nature Verlag: Wiesbaden.
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Endres, H.; Nowak, C.; Helm, R.; Schmitz, Ch. (2017): Customer Attitudinal Adoption of Industrial Innovations: The Role of Salespeople’s Adoption, Degree of Innovation, and Number of Competing Products, in: European Marketing Academy (EMAC) Conference Proceedings, Groningen, Netherlands.
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Explaining Customer Reactions to Real Stockouts (zusammen mit R. Helm und T. Hegenbart), in: Review of Managerial Science, Vol. 7, No. 3, 2013, S. 223-246.
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Resilienz-Management in Zeiten von Industrie 4.0 (zusammen mit K. Weber und R. Helm), in: IM+io – Fachzeitschrift für Innovation, Organisation und Management, Heft 3 September 2015, S. 28-31.
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Predictive Analytics - Welchen Beitrag können vorausschauende Analysen bei der Anpassungsfähigkeit von Unternehmen leisten? (zusammen mit R. Helm), in: IM+io – Fachzeitschrift für Innovation, Organisation und Management, Heft 4 Dezember 2015, S. 58-61.
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Wie tickt der Best Ager?, (zusammen mit R. Helm) in: Markenartikel - Das Magazin für Markenführung, 12, 2015, S. 21-23.
Eine umfassende Liste aller Forschungsprojekte von Herrn PD Dr. Herbert Endres können wir auf Anfrage zusenden.
